Last month, I talked about how an aesthetically appealing and well-organized website makes for a positive user experience—which ultimately boosts sales potential and affects your company’s overall reputation.
Now, let’s talk about taking your website to the next level.
As we discussed, we want your website first and foremost to show visitors the information they need: what your company does, and your contact info so they can reach out and do business with you.
But on top of that, there are a few online tools that can make doing business even easier—for you as well as your clients.
Online forms are great for gathering information before you even have that first conversation with a prospective client. Think about the time you save when you know who your client is and what they’re looking for before you even say hello. You can be fully prepared for that first chat.
We can even sync your online form to your scheduling software, so that the second someone reaches out through your website, all of their information is already on your to-do list.
Google and Facebook already have great online review-aggregating setups. It’s easy for your customers to go to those websites and see what people are saying about your company. But did you know they can get the same info directly from your website?
We can automatically import reviews from Google and Facebook onto your website’s page. So when people visit, they instantly get a sense of your customer base and the experiences you’ve provided.
On top of that, it’s a great way to remind repeat customers to leave their own review.
Online shopping was already huge; COVID has made it a way of life—even a necessity—for a significant portion of society. Does your company offer online shopping?
If you’ve got physical products to sell, then your website needs to be set up for e-commerce, like, yesterday.
I can design an online store that displays your products and prices, lets people put them in an online cart and check out through a safe and secure payment-processing process—all without you lifting a finger.
Basically, digital marketing is a great way for people to discover your company and what you do. But your website can also play a major role in the way you actually do business. It’s the way of the future, so let’s make sure your company is keeping up.