{"id":1802,"date":"2023-07-03T12:42:45","date_gmt":"2023-07-03T16:42:45","guid":{"rendered":"https:\/\/briandeckard.com\/?p=1802"},"modified":"2023-07-03T12:48:26","modified_gmt":"2023-07-03T16:48:26","slug":"five-reasons-why-i-dont-outsource-social-media","status":"publish","type":"post","link":"https:\/\/briandeckard.com\/five-reasons-why-i-dont-outsource-social-media\/","title":{"rendered":"Five Reasons Why I Don\u2019t Outsource Social Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1802\" class=\"elementor elementor-1802\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4618d e-flex e-con-boxed e-con e-parent\" data-id=\"ce4618d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40e0882 elementor-widget elementor-widget-text-editor\" data-id=\"40e0882\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>If you know my professional opinions at all, you know <a href=\"https:\/\/deckardandcompany.com\/why-finding-a-good-website-designer-who-doesnt-outsource-is-hard\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">how much I hate outsourcing<\/a>.<\/p><p>By now it\u2019s a pretty common story: Lots of marketing agencies outsource their clients\u2019 web designs. Instead of having professional designers on staff\u2014ie doing it themselves\u2014they offer a contract to a third party. And then they pass along the results\u2014and the expense\u2014to you.<\/p><p>Worse still, lots of so-called local \u201cweb designers\u201d turn around and outsource their designs, too! What\u2019s up with that?<\/p><p>Well, guess what. It\u2019s not just web design. Marketing agencies of all sizes are outsourcing their social media content, too. And it\u2019s still a terrible idea.<\/p><p>You know I never outsource my web designs. Here are five reasons why I don\u2019t outsource social media either.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284ae3a elementor-widget elementor-widget-text-editor\" data-id=\"284ae3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>1.) The Best Social Media Content in 2023 Relies on Original Copy and Graphics.<\/h2><p>Maybe back in the early days of social media 30 years ago, you could get away with reusing (or outright stealing) content.<\/p><p>But these days, social media moves too quickly. Everyone in the world is seeing so much content every second of every day that even good ideas get old fast.<\/p><p>Outsourced content makes your brand look stale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dccfc2 elementor-widget elementor-widget-text-editor\" data-id=\"0dccfc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>2.) Outsourcing to a Third Party Inhibits Clear Communication.<\/h2><p>When digital marketing agencies outsource to a third party, it creates an old-fashioned game of telephone.<\/p><p>You tell the agency one message. &gt; The agency tells the third party another message. &gt; The third party interprets that message in whatever way works best for them.<\/p><p>And you won\u2019t know how well this third party understands your needs or your intent.<\/p><p>And then the game of telephone goes back: The third party sends their work to the agency. &gt; The agency sends the work to you. &gt; And then if you have notes, the game starts all over again as you give those notes to the agency, they give them to the third party and so on.<\/p><p>Now imagine this game for social media posts that have to go out three or four or seven days a week!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454c42b elementor-widget elementor-widget-text-editor\" data-id=\"454c42b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>3.) You Don\u2019t Know Who You\u2019re Paying for Outsourced Content.<\/h2><p>An agency that outsources its social media has found cheaper labor somewhere else. Where that labor is, and who is performing it, will always be a mystery to you.<\/p><p>In fact, you won\u2019t even know <em>how much <\/em>that third party is being paid. The agency will simply charge you whatever they want, just so they can be a go-between. The third party could be getting pennies from your dollar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbee2e elementor-widget elementor-widget-text-editor\" data-id=\"2dbee2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>4.) Social Media Content Relies on Precision.<\/h2><p>The great part about social media is that it acts as an immediate conduit between you and your customers. You can get the message just right, and send it out at the exact right time, to talk to the people you want to talk to.<\/p><p>But the more people who are involved in your social media, the less precise it is. And that precision goes way down if there\u2019s are giant barriers between you and the person doing the actual work.<\/p><p>When it comes to outsourced social media content creation, those barriers can include<\/p><ul><li>The lines of communication (as we illustrated above)<\/li><li>Language<\/li><li>Cultures<\/li><li>Time zones<\/li><\/ul><p><br \/>Not only do all these barriers inhibit the quality and accuracy of your content, but they cause delays in when that content can be posted. Delayed social media misses the whole point of social media!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a6db9 elementor-widget elementor-widget-text-editor\" data-id=\"e2a6db9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>5.) I Like Being in Control of My Own Products<\/h2><p>Yeah, I\u2019m a small business owner because I\u2019m proud of what I do, and I want to sell my work directly to the people who need it. In fact, I\u2019ll bet you feel the same way about the work your small business produces.<\/p><p>I don\u2019t want to pass off someone else\u2019s work as my own\u2014especially if that work isn\u2019t very good! And that goes for social media, too.<\/p><p>My boutique digital marketing agency churns out a lot of social media content for a number of my clients. It can be a lot of work, but I\u2019m happy knowing that all of those posts are original content that represents exactly what my clients need, when they need it.<\/p><p>When you work with my boutique digital marketing agency, everything stays in-house. You see exactly what I\u2019ve done, and if you need a change, you\u2019re talking directly to the person who fixes it for you. My prices cover my time and expenses\u2014that\u2019s it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This post has no audio. If you know my professional opinions at all, you know how much I hate outsourcing. By now it\u2019s a pretty common story: Lots of marketing agencies outsource their clients\u2019 web designs. Instead of having professional designers on staff\u2014ie doing it themselves\u2014they offer a contract to a third party. And then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[98],"tags":[33,34,54],"_links":{"self":[{"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/posts\/1802"}],"collection":[{"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/comments?post=1802"}],"version-history":[{"count":0,"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/posts\/1802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/media\/1803"}],"wp:attachment":[{"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/media?parent=1802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/categories?post=1802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/briandeckard.com\/wp-json\/wp\/v2\/tags?post=1802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}