I don’t pull punches when it comes to fair and honest business practices.
My digital marketing agency has stayed a boutique small business with just two locations—Bradenton, Florida and Elk Park, North Carolina—for a reason. I like to be able to look my clients in the eye and tell them exactly what I can do for them and exactly what it’s going to cost. And then I deliver on my promises.
So when I see small businesses paying too much for services I can offer myself, I take it personally.
That’s why I started offering video and videography services as part of my digital marketing, website and social media packages.
Why Marketing Videos Work for Small Businesses
Every form of media content can be a valuable tool for small business marketing. Your digital content can include written copy, photos, graphics, and yes, now videos, too.
Videos combine captivating photos and graphics with music and narration to engage your audience and customers in a personal level. With video, your audience can see you and your team at work, get to know the inside of your small business, hear explanations of your business practices, and overall be entertained by your company’s online presence.
Video is the perfect combination for a happy audience experience—whether we’re just introducing you and your company, or we’re facilitating a deeper understanding of what you’re all about.
How Video Can Be Used for Small Businesses
These days, video can be hosted pretty much anywhere you want it online. That means we can put videos on your website, in your digital advertisements, and even on your small business’s social media.
We can also use video in a variety of ways, depending on what you need now and in the future. You name it, and we can create a video for it. Here are some potential topics and uses for small business digital marketing video services:
- An “about” video to introduce your business
- Promotions to highlight upcoming sales, deals, events and more
- Staff introductions and spotlights
- Insider highlights of your facility or your work
- Product highlights
- News and announcements
- Fun behind-the-scenes looks at your operations
In a video format, all of these topics create a deeper relationship between you and your audience. And I know firsthand how important that relationship is for a small business.
Why I Started Offering Video Marketing Services in Bradenton and Elk Park
I love video, and I’ve been happily using videos for my clients’ digital marketing needs for years now. However, as a boutique business, I had been referring some clients to videographer specialists for video production. We’re all part of the small business communities here in Sarasota-Manatee, Florida and North Carolina’s High Country.
Unfortunately, I found out what those videographers had been charging my valued clients. Their fees were often unacceptable—especially when my company is capable of handling those same video services for a fraction of the costs.
Like I said, I take personalized service and honest pricing seriously. When it comes to my clients, I wanted to be able to control the quality of video they were getting, and what they were paying for it.
My Video Services Are Part of 20 Years of Small Business Digital Marketing
I now offer videography and editing services to create the high-quality marketing videos your small business needs. And when I’ve created those videos, I can then post them to your website, advertisement or social media to maximize their views and impact.
Not only can I ensure that my clients won’t be overcharged for these services, but I also bring my 20-plus years of experience in digital marketing specifically for small businesses, nonprofits, and other community organizations. I know what you need—and what you’re going through—from a variety of digital marketing standpoints. Plus, I absolutely love capturing and sharing the essence and personality of small businesses on video.
Whether you need a videographer to come film the video from scratch, or you have clips and photos you’d like assembled and upgraded into a polished presentation, Deckard & Company is now here for you.
Now when you want a video for your digital marketing needs, you deal with one business from the beginning through to the final product and posting. And frankly, that’s my favorite way to ensure that I’m giving my clients the very best products and services.