You know me, I do like shiny new things. Fortunately, that keeps me on top of the latest tools out there for building the best, most accessible and SEO-friendly websites.
The latest on my list? Screpy.
SEO Tricks and Tips
Now, there’s a lot to know about manually maximizing SEO—keywords, fresh content, outbound links, loading speed, and all kinds of things going on on the backend of a website to make sure search engines can 1. find the site, 2. verify that it’s active, speedy, and legit, and 3. rank it higher than the other sites with similar keywords. (We call that last one SERP—Search Engine Results Page.)
But search-engines are always changing and updating their behavior. Plus, now that so many people understand the importance of SEO, it’s really competitive out there.
Monitoring Your Website’s SEO
Sometimes the problem with SEO is that you’re doing everything you can, but you still don’t know how successful you are. Some people just cross their fingers and hope that their SEO is working.
That’s where Screpy comes in. Screpy provides real-time, immediate feedback on the websites as I build them. And because it’s powered by AI, Screpy provides objective measurements instead of subjective guesswork.
The SEO Breakdown
But Screpy doesn’t just say, “Your website’s SEO needs improving” and leave it at that. Screpy provides a detailed breakdown of each aspect of the website that affects SEO.
- Keyword analysis shows you where your website will show up when someone searches for particular keywords (ie your SERP). And because SERP changes according to where the searcher is located, you can even find local results for your keywords. Doesn’t that sound like a handy tool for locally owned businesses?
- Page-speed monitoring looks at all the factors affecting how quickly your website pages load. Slow pages affect SEO! And slow pages also make people click away from your site (bounce rate). With Screpy, I can see what the issue is and fix it before we even go live.
- SEO monitoring—basically this summarizes all the other nuts and bolts that affect your website’s SEO.
- Uptime monitoring even looks at things I can’t control that might affect your website. If there’s an outage somewhere that causes your website to crash, Screpy immediately tells me about it. Even if we can’t fix it, we know what the problem is, and we can create temporary workarounds.
On top of all this great info, Screpy even takes all of its findings and turns them into tasks for me to accomplish. That keeps me on track by giving me a systematic list to follow. Nothing falls through the cracks (you know, in case I get distracted by a squirrel), and at the end of the day, I know I’ve maximized your site’s SEO from all directions.