Brian Deckard is a Expert WordPress website designer and developer, based in Bradenton, Florida

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The Importance of Purchasing Your Domain Name Yourself

The Importance of Purchasing Your Domain Name Yourself with Brian Deckard of Deckard & Company
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Brian Deckard

Well, I am an internet marketer, which includes website design & development, graphic designer, SEO strategist, social media marketer, and so much more!

The Importance of Purchasing Your Domain Name Yourself

The Importance of Purchasing Your Domain Name Yourself

In today’s digital age, a domain name is more than just a web address; it’s an essential part of your brand’s identity. At Deckard & Company, a Bradenton, Florida-based boutique marketing agency, we understand the significance of securing your domain name yourself rather than allowing a third party, such as a web designer or marketing agency, to do it for you. Here’s why it’s crucial to take control of your domain name.

What is a Domain Name?

A domain name is the address where Internet users can access your website. It’s a unique identifier that helps your audience find and connect with your business online. Just as a physical address directs customers to a brick-and-mortar store, a domain name directs online traffic to your website. It’s a vital component of your online presence and brand identity.

Risks of Letting a Third Party Register Your Domain

Risks of Letting a Third Party Register Your Domain

When you allow someone else, like a website designer or marketing agency, to register your domain name, you may face several risks:

  1. Ownership Issues: If a third party registers your domain, they are technically the owner. This can lead to complications if you need to make changes or transfer the domain.
  2. Potential for Additional Costs: Third parties might charge you more than the actual cost of the domain registration and renewal fees.
  3. Risk of Losing the Domain: If the third party fails to renew your domain on time, you could lose it. Reclaiming a lost domain can be costly and complicated.

Benefits of Purchasing Your Domain Name Yourself

Taking control of your domain name offers numerous benefits:

  1. Full Control: You have complete ownership and control over your domain. This means you can easily manage settings, renewals, and transfers without relying on a third party.
  2. Easier Management: Handling your domain directly ensures that you receive important notifications and updates regarding renewals and security.
  3. Avoiding Conflicts: By owning your domain, you eliminate the risk of disputes or conflicts with third parties over domain ownership.

How to Purchase a Domain Name

How to Purchase a Domain Name

Purchasing a domain name is straightforward. Here’s a step-by-step guide:

  1. Choose a Domain Registrar: Select a reputable domain registrar like GoDaddy, Namecheap, or Google Domains.
  2. Search for Your Desired Domain: Use the registrar’s search tool to check the availability of your desired domain name.
  3. Register Your Domain: Follow the registrar’s instructions to purchase and register your domain. Be sure to provide accurate contact information.
  4. Set Up Auto-Renew: Enable auto-renewal to ensure your domain doesn’t expire.

Deckard & Company’s Role in Your Domain Strategy

While it’s crucial to purchase your domain name yourself, Deckard & Company can assist you in managing and optimizing your domain strategy. We offer guidance on selecting the right domain, securing it, and integrating it with your overall marketing plan. However, the initial registration should always be in your name to maintain ownership and control.


Owning your domain name is a fundamental step in establishing and protecting your brand’s online presence. By purchasing your domain yourself, you ensure full control and avoid potential risks associated with third-party ownership. At Deckard & Company, we’re here to support you in managing your domain and enhancing your online visibility. Take control of your digital destiny today.

Some FAQ’s

Why should I purchase my domain name myself?

Purchasing your domain name yourself ensures that you have full ownership and control, avoiding potential conflicts and additional costs from third-party registrants.

What are the risks of having a third party register my domain?

Risks include ownership issues, potential for higher costs, and the possibility of losing your domain if the third party fails to renew it on time.

How can I transfer my domain if a third party already owns it?

To transfer your domain, you’ll need to contact the current owner and request a transfer. This process may involve additional steps and fees, depending on the registrar.

What should I look for in a domain registrar?

Choose a registrar that offers competitive pricing, reliable customer service, and additional features like privacy protection and auto-renewal options.

Can Deckard & Company help me with domain management?

Yes, Deckard & Company can assist with domain management, offering guidance on domain selection, security, and integration with your marketing strategy. However, initial registration should always be done by you to ensure ownership.

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Brian Deckard is a Expert WordPress website designer and developer, based in Bradenton, Florida
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