If there’s one thing we hate to see, it’s small-business owners being taken advantage of.
Unfortunately, we see it a lot.
But on the bright side, we often get to put things right—especially when it comes to Bradenton small-business websites that were initially designed by shady “professionals” (not necessarily local), who outsourced or just straight-up lied about the work they were doing.
How do good business owners get shut out of their own website?
Look, I get it. You’ve got a lot to do with your business, and digital marketing just isn’t your thing. A website is vital for your business’s success, but you need to hire a pro to do the work for you—just like you’d hire a plumber, a mechanic, or an accountant.
But too often we see what happens when really exceptional entrepreneurs (especially the ones we work with in Sarasota-Manatee, Florida and western North Carolina) have been totally shut out of the web design and website management processes. Sometimes the website professionals you hire say, “You don’t need to worry about this. I’ve got it under control,” and then they follow it up with, “Anyway, here’s your bill.”
When a professional website designer dismisses your input, it’s natural to back away and let them work.
What happens when you’re not actively involved in your own website?
Ok, let me tell you how I see this play out, which is usually well after the fact: An entrepreneur in Bradenton or Venice or Elk Park or Boone comes to me with a website built by Joe Jerkoff. Joe talked a big game about all the things he could do. The website looks pretty good, but the entrepreneur still has a few features they’d like added.
Eventually the entrepreneur comes to me after they fired Joe (sometimes after Joe had all but stopped answering their calls anyway). And I say, “Yeah, I can fix your website.” Because I can. That’s what I do.
Then I start poking around. And I start asking questions: What hosting company are you using? Do you have an account with XYZ business service? How were you posting updates and new content before? And I get a lot of “I don’t know” and “I’m not really sure” and “Joe handled all of that” from my new client.
And then and look at what this client’s “functioning” website is doing from the back-end, and whoo boy is it a mess. Old plug-ins that I can delete without affecting anything; whole sections for new content that don’t have any rhyme or reason; bandaids patching up other bandaids patching up Gerry-rigged coding.
This so-called “professional website designer” Joe has been flying by the seat of his pants, working totally inefficiently to create a website that is almost impossible for anyone to work on.
No wonder he didn’t want anyone else to see it.
Empowered client participation with a like-minded, small-business entrepreneur.
Look, I don’t care if you totally don’t understand the internet. In fact, I prefer people who freely admit they don’t know anything to people who feel like they have to pretend to be experts.
But I’m going to give you the tools you need to at least feel like you actually own this website.
For one thing, I’m too proud of my work not to show it off.
And I want to create things that you can use to keep adding your own content. (We have excellent content-providing services at my company, but the more the merrier. Fresh content is fabulous.)
But also, I don’t want to see you get caught out like this again. To be clear, I’m in this for the long run. But if we ever part ways for whatever reason, I want you to know what I’m leaving you with.
So when I work, expect to be notified about what I’m doing. Expect to hear about my breakthroughs and to get walk-throughs of all of your website’s features. This is your website. I want you to own it proudly.