Whether I’m handling a Bradenton web design for a mom-and-pop business or a Sarasota digital marketing campaign for a longtime corporation, I love my clients. I really do!
But sometimes, every so often, I wish I had a handbook for how to work with a web designer—just to make the process easier and more enjoyable for all of us!
So here are a few thoughts about my little Bradenton web design company’s website design/ development process that I hope will help us all out.
Have a Few Ideas Coming In
I know web design isn’t your area of interest. That’s why you’re here! And I know you want to be as helpful and flexible as possible. That’s a very lovely instinct on your behalf and appreciate it!
But! I really really really really want you to have an opinion—even if it means disagreeing with me (sometimes).
Still not sure about what you want from your website? Cruise around some other sites and make a list of things you like. Google other companies in your industry—they can be Sarasota-Bradenton website competitors or not—and see what they’re doing. Make notes; save links.
Don’t just tell me to design the site that I want; I’ve already done that. This is about you!
Be Prepared to Explain the Basics of Your Business
Just like web development isn’t your specialty, your company’s industry isn’t mine!
It can be a weird dynamic, bringing your industry expertise together with my Bradenton digital marketing experience. But that’s the essence of a good partnership.
Get Your Digital Materials Together and/or Know Where They Are or Who Has Them
If you’ve had photography done, logos created, social media accounts managed, or any other digital marketing materials generated in the past, I want them! The more the better!
Lots of people who aren’t in this industry don’t understand how these things work, which is why I’d really really like for you to get the ball rolling as early as possible. Check with your former marketing managers, or just go searching through your computer files. Get everything together so it’s easy to send my way.
That being said, my company does offer a variety of design services—including logos and copywriting—if you need those as part of your package. Just give it some consideration before we chat.
Files Your Web Designer Wants:
- Professional photograph files, not manipulated. We don’t want collages or ads with heavy digital manipulation or text already superimposed on them. Yes, I can use stock footage photographs, but it takes away from the unique strengths of your site—and your business! If you’ve got photos of yourself along the Manatee River or your banner by the Anna Maria City Pier, well, these are probably ideal pictures for your Bradenton company’s website!
- Logos files. Yep, that’s a digital design file with your company’s logo.
- I can’t stress this enough. If you have business accounts for web hosting, web development, Google My Business, social media, or anything else, please track down those passwords now.
Get Your Company’s Passwords Together
Yep, I decided this one needs its own section. One of the biggest delays I experience, all the time, is waiting for my clients to get their business’s passwords sorted out.
I know it’s a pain! But we just have to get through it. There’s nothing I can do to make it go any faster, so the sooner you get your passwords together, the sooner we can move on to making your amazing site and developing your company’s effective digital presence.
Be Ready for a Partnership
I can certainly design you a site and let you have it from there, but ideally “set it and forget it” definitely isn’t my style.
Designing a website is really about developing, managing, promoting, and furthering your company’s digital marketing footprint. This means regular, fresh content, security updates, user experience responses, and, of course, corrections and updates every time your company makes a change to its services or anything else.
Even after you have a beautiful website design, the less you do with your website, the less effective it will be. There’s no such thing as a “one and done” website in today’s digital landscape.
A website isn’t an announcement. It’s a conversation. Working with a web designer is the same thing.