It’s come up a few times recently: Someone using a social media service sees another company’s post that bears a striking resemblance to their own account’s post. So what seemed like a clever and original bit of audience-building was actually a copy-and-paste job.
This is frustrating for two reasons: Not only are you paying for “original” content that turned out not to be original at all, but your followers and your overall audience notices these shortcuts, too. And if it looks like you’re taking shortcuts or being impersonal on your social media, your potential customers will associate that attitude with your company as a whole. Do you want to be seen as the company that uses the same content as everybody else? Or do you want to stand out?
The benefit I have running a boutique business is that I can keep my operations just the way I like them, and I can hire people who work the way I work. For instance, when I meet a new client, the first thing I want to do is sit down with them, myself, and talk through what it is they want from their website, what kinds of functionality it needs and what kind of aesthetic design they prefer. Then I like to take that conversation and build them something from the ground up, something that’s based on their ideas and preferences. That way, I know I’m doing what’s best for them rather than forcing them into a template that 100 other companies are already using.
As an added bonus, I know they won’t be cruising along on the internet and stumble upon a site that looks just like theirs.
The same is true for written content—both on the site itself and in clients’ social media. By hiring an in-house professional, experienced copywriter, I’m providing my clients with original content, every time. We’re not taking an existing blog or social media post and trying to force it onto several different accounts. Everything is written in this very moment, for each particular client, and never reposted anywhere else.
A Comprehensive Personalized Product
This kind of customized service from experienced professionals isn’t something that larger marketing agencies can do. And that’s OK for them—they have 100 other things to worry about for 20-times more clients than we handle. But what we offer, and what we’ve always offered, is an opportunity to sculpt your business’s online presence in a way that reflects your own unique services and practices. And that’s the kind of thing you won’t see anywhere else.