In more than 10 years operating my own small Bradenton business doing web design, online management and digital marketing, I’ve learned a lot. This is an ever-changing industry, after all.
But one thing I see time after time continues to baffle me: Small Bradenton businesses turning to faceless, out-of-town corporations for their digital needs.
Now, I manage websites and marketing for businesses and entities in any location. But local marketing and SEO is its own animal.
Why Bradenton Website Management is a Must
I can’t think of a single Bradenton small business that doesn’t need Bradenton customers. Can you?
National marketing companies have the resources and infrastructure to create slick national appeal. But what does it matter if someone in St. Louis likes your Bradenton website? It’s nice to get a million clicks on your Facebook ad, but how many of those are prospective customers?
If you’re determined to build your business around shipping your goods elsewhere, then more power to you. But lots of local services don’t travel.
You can’t ship your Bradenton AC repair expertise to Chicago. Nobody in Seattle is paying you for your Bradenton pool maintenance. So why would you pay for a marketing company that specializes in reaching those areas?
What do they know about reaching audiences right here in Bradenton? What do they know about appealing to the people who will see your ad, give you a call, and actually come in and see you at your Bradenton business?
Think of it like a diet and exercise program you see in pop-up ads or on late-night TV: Do you really think that drinking powder shakes and doing nothing but biceps curls will give you glowing skin and six-pack abs? Sure, it might have worked for someone in California or Spain, but you’re not them.
Your Bradenton company is just as unique. It works its own way and has its own identity.
And Bradenton is a big part of your company’s identity.
Unique Bradenton Content
Does your website utilize your company’s Bradenton location and surroundings? Does it highlight your Bradenton company’s presence at Bradenton farmer’s markets and festivals?
Do people in Bradenton know how easy it is to find you?
And how easy is it for Bradenton locals to find your services? Bradenton targeted SEO, social media content, local online directory management, pay-per-click marketing and more are the backbone to your company’s Bradenton digital presence. You need all of these services to target the people here in town who are looking for your company.
First they need to find you. Then they need to trust you. Why would Bradenton customers trust a “local” website that has no connection to the area?
Bradenton Knowledge is Power
Take it from someone who’s lived in southwest Florida since childhood. I went to Venice High School. I’ve worked for the Sarasota County Fire Department for more than 20 years. I’ve lived in Manatee County for most of my adult life.
I positioned my Deckard & Company office headquarters in downtown Bradenton because I love it here. I can walk to Main Street for lunch. I can stroll Riverwalk after work. I know Bradenton. I love Bradenton.
And I love Bradenton small businesses. I want to see them succeed. That’s what we’re here for.